kartik PD
UI/UX and Product designer
Authorized to work in the United States
Open to relocation (United States)
Hi, I’m Kartik PD. With a master’s degree in User Experience (Human–Computer Interaction) and over 5 years of experience, I’ve worked with multiple startups, building products from scratch and evolving them into structured, usable, and scalable solutions. My experience spans early discovery, defining user flows, shaping product strategy, and refining interfaces as products mature and grow.
www.kartikpd.work
kdashasa@asu.edu
Education
M.S , Human Computer Interaction (User Experience)
Arizona State University
•
May 2026
Relevant Coursework: Usability/User Experience, Methods & Tools Human Systems Engineering, Designing for Accessibility, Customer Experience (CX) Design in Healthcare, Cognitive Psychology, Human Creativity x AI in Education
B.E. Electronics and Telecommunication Engineering
university of mumbai
•
May 2021
Relevant Coursework:
Persuasive UX strategy
CEP IIT Delhi
•
June 2024
description
eXPREIENCE
Designer
Freelancing
•
Current
Experience Designer
Goodgame Nation
•
Dec 2023
description
Experience Designer
Defacto Technolgy
•
Aug 2022
Led end-to-end UX design across three fintech products — PocketBits, CoinShots, and Zelta — covering research, information architecture, UI design, and cross-functional collaboration.
/Zelta
Built and scaled Zelta’s design system from scratch, creating 60+ reusable components and standardized design tokens, reducing UI inconsistencies by 40% and accelerating design-to-development cycles by 30%.
Simplified complex financial workflows within Zelta by restructuring multi-step task flows, reducing cognitive load and decreasing task completion time by 22%.
Introduced gamified reward mechanisms in Zelta, including milestone-based incentives and progress tracking, increasing user engagement by 25% and improving 30-day retention by 18%.
/Pocketbits
Redesigned the PocketBits app, improving information architecture and optimizing investment flows, resulting in a 68% increase in Key Feature (Vault deposits), a 19% reduction in loss-related complaints, and a 28% decrease in deposit support tickets through improved visibility, clearer risk communication, and better error handling.
/CoinShots
Designed the CoinShots mobile app and website from concept to launch, conducting competitive analysis across 8+ platforms and translating user research insights into structured flows and UI, contributing to a 32% increase in early user adoption.
Designed and implemented standardized social media news templates for the Operations team, trained 12+ members, reduced design dependency by 70%, and increased content publishing capacity by 2x while maintaining brand consistency.
Volunteer
Design Mentor — Visual Design
Mentored five students in core visual design principles, teaching typography, layout systems, color theory, and practical Figma workflows through structured sessions and hands-on projects. Provided detailed critiques and portfolio guidance to help them refine their design thinking, improve execution quality, and build strong foundational projects for academic and early-career opportunities.
Product Designer (Volunteer) — Germany-Based Startup
Collaborated with a Germany-based early-stage startup to design and launch a responsive landing page that clearly communicated product value and brand positioning. Translated business requirements into structured user flows, wireframes, and high-fidelity Figma prototypes, ensuring strong visual hierarchy, intuitive navigation, and alignment with conversion goals.
Designer — IEEE SIES GST, Mumbai University
Served as a designer for IEEE SIES GST, contributing to a wide range of branding and promotional initiatives for technical and community events. Created visual identities, social media creatives, and digital assets that strengthened event visibility, improved audience engagement, and maintained consistent design standards across student-led initiatives.
Education Assessment System (EAS)
UX Designer & Researcher
•
Aug 2022
Conducted qualitative and quantitative research to identify critical user pain points and behavioral patterns. Developed journey maps and analyzed over 1,500 data points through structured research and data scraping. Delivered actionable insights that informed redesign priorities and contributed to a 25% improvement in task efficiency during validation testing.
Projects
Nutrio – AI-Powered Food Coach App
UX Designer & Researcher
•
Current
Led end-to-end user research to identify target audience needs through qualitative interviews and competitive usability analysis. Mapped complete user journeys to uncover friction points and reduce cognitive load across key decision flows. Designed wireframes, UI systems, and interactive prototypes that improved clarity, usability, and overall engagement.
Trail Nexus – Healthcare Platform
UX Designer & Researcher
•
Dec 2023
Designed accessible healthcare interfaces aligned with WCAG guidelines, improving task completion rates by 28% during validated prototype testing. Re-structured information architecture and simplified multi-step enrollment flows to reduce friction in sensitive healthcare scenarios. Developed high-fidelity prototypes and interaction documentation to clearly communicate design intent and simulate real-world workflows.
ELLA (Mayo Clinic)
UX Designer & Researcher
•
Aug 2022
Collaborated with 5+ Mayo Clinic healthcare professionals to understand workflow challenges and patient experience gaps. Conducted user research and usability studies to analyze behavior and market trends, identifying key pain points. Implemented validated design improvements that increased user satisfaction from 60% to 85%.
Education Assessment System (EAS)
UX Designer & Researcher
•
Aug 2022
Conducted qualitative and quantitative research to identify critical user pain points and behavioral patterns. Developed journey maps and analyzed over 1,500 data points through structured research and data scraping. Delivered actionable insights that informed redesign priorities and contributed to a 25% improvement in task efficiency during validation testing.
Certiifcation
Transition into UX for Healthcare
MAVEN
•
Oct 2025
Google UX Design Professional Certificate
Coursera
•
Jun 2021
Certiifcation
Tools
Skills
Visual Design
Branding
Iconography
Grid
Visual hierarchy
Typography
Color theory
Layout & composition
UI
UI Design
Responsive design
Microinteractions
Mobile-first design
UI patterns
Component design
UX
User-centered design
Interaction design
User flows
Information architecture
Wireframing
Usability testing
Accessibility
Design systems
Usability testing
Prototyping
journey mapping
Research
User interviews
A/B testing
journey mapping
Surveys design
Qualitative analysis
Affinity mapping
Quantitative analysis
Thematic analysis
Card sorting
Persona
Actively seeking a Product and UI/UX Design Role