Authorized to work in the U.S

kartik P.D.

UI/UX and Product designer

kartik P.D.

UI/UX and Product designer

Hi! I am Kartik (kɑːr-tɪk), at the core, I am a DESIGNER who loves to create, build, and solve with a vision. With 3+ years of experience at multiple startups and a master’s degree in Human-Computer Interaction, I have a strong foundation in Visual & Interaction design, Design Systems, Product Strategy, Product Building, Product Marketing, and growth. Lately, Most of my work has been focused on the intersection of AI and experience design

kartikpd.work@gmail.com

kartikpd.work@gmail.com

Hi! I am Kartik (kɑːr-tɪk), at the core, I am a DESIGNER who loves to create, build, and solve with a vision. With 3+ years of experience at multiple startups and a master’s degree in Human-Computer Interaction, I have a strong foundation in Visual & Interaction design, Design Systems, Product Strategy, Product Building, Product Marketing, and growth. Lately, Most of my work has been focused on the intersection of AI and experience design

Education

M.S , Human Computer Interaction (User Experience)

M.S , Human Computer Interaction

Arizona State University

May 2026

Relevant Coursework: Usability/User Experience, Methods & Tools Human Systems Engineering, Designing for Accessibility, Customer Experience (CX) Design in Healthcare, Cognitive Psychology, Human Creativity x AI in Education

Education

Persuasive UX strategy

CEP IIT Delhi

June 2024

Relevant Coursework: Persuasive Design, Behavioral Psychology, Usability Testing, Eye Tracking, UX Strategy, ROI Estimation

B.E. Electronics and Telecommunication Engineering

University of Mumbai

May 2021

eXPREIENCE

Designer

Freelancing

Current

Partnering with early-stage and growing businesses from strategy to execution, turning ideas into products that work.

Education

Product Designer

Mayo Clinic via Arizona State University

Mayo Clinic via ASU

Dec 2025

Collaborated with 5+ Mayo Clinic healthcare professionals to understand workflow challenges and patient experience gaps. Conducted user research and usability studies to analyze behavior and market trends, identifying key pain points. Implemented validated design improvements that increased user satisfaction from 60% to 85%.

User Researcher

Education Assessment System

Aug 2025

Elevated the EAS onboarding experience by leading moderated usability testing with 40 participants, mapping physical and UI interaction breakdowns across 6 task flows, delivering a prioritized friction audit that reduced average task time by 22% and improved learner navigation success rate by 30%.

Sr. UX Designer

Goodgame Nation

Dec 2023

Built a scalable Figma design system with 30+ components across 40+ screens, boosting reuse and delivery efficiency by 35%, led heuristic evaluations driving a 43% increase in feature usage, and achieved 100% WCAG 2.1 compliance across all product touchpoints.

Experience Designer

Defacto Technology

Aug 2022

Owned full-cycle UX design across three fintech products simultaneously, PocketBits, CoinShots, and Zelta, as part of the founding team, from research and IA to UI design and engineering handoff.

/Zelta

Built and scaled Zelta's design system from scratch with 60+ reusable components and standardized design tokens, reducing UI inconsistencies by 40% and accelerating design-to-development cycles by 30%, Introduced gamified reward mechanisms including milestone-based incentives and progress tracking, increasing user engagement by 25% and improving 30-day retention by 18%.

/Pocketbits

Redesigned the PocketBits app, improving information architecture and optimizing investment flows, resulting in a 68% increase in Key Feature (Vault deposits), a 19% reduction in loss-related complaints, and a 28% decrease in deposit support tickets through improved visibility, clearer risk communication, and better error handling.

/CoinShots

Designed the CoinShots mobile app and website from concept to launch, conducting competitive analysis across 8+ platforms and translating user research insights into structured flows and UI, contributing to a 32% increase in early user adoption.

Volunteer

Design Mentor — Visual Design

Mentored five students in core visual design principles, teaching typography, layout systems, color theory, and practical Figma workflows through structured sessions and hands-on projects. Provided detailed critiques and portfolio guidance to help them refine their design thinking, improve execution quality, and build strong foundational projects for academic and early-career opportunities.

Volunteer

Product Designer (Volunteer) — Germany-Based Startup

Collaborated with a Germany-based early-stage startup to design and launch a responsive landing page that clearly communicated product value and brand positioning.

Designer — IEEE SIES GST, Mumbai University

Served as a designer for IEEE SIES GST, contributing to a wide range of branding and promotional initiatives for technical and community events. Created visual identities, social media creatives, and digital assets that strengthened event visibility, improved audience engagement, and maintained consistent design standards across student-led initiatives.

Projects

Trail Nexus – Healthcare Platform

UX Designer & Researcher

Dec 2023

Designed accessible healthcare interfaces aligned with WCAG guidelines, improving task completion rates by 28% during validated prototype testing. Re-structured information architecture and simplified multi-step enrollment flows to reduce friction in sensitive healthcare scenarios. Developed high-fidelity prototypes and interaction documentation to clearly communicate design intent and simulate real-world workflows.

Volunteer

Projects

Nutrio – AI-Powered Food Coach App

UX Designer & Researcher

Current

Led end-to-end user research to identify target audience needs through qualitative interviews and competitive usability analysis. Mapped complete user journeys to uncover friction points and reduce cognitive load across key decision flows. Designed wireframes, UI systems, and interactive prototypes that improved clarity, usability, and overall engagement.

Certiifcation

Transition into UX for Healthcare

MAVEN

Oct 2025

Certiifcation

Transition into UX for Healthcare

MAVEN

Oct 2025

Google UX Design Professional Certificate

Coursera

Jun 2021

Tools

Tools

Skills

Visual Design

Branding

Iconography

Grid

Visual hierarchy

Typography

Color theory

Grid

Layout & composition

SKills

UI

UI/UX

UI Design

Responsive design

Microinteractions

Microinteractions

Component design

Mobile-first design

UI patterns

Component design

User-centered design

Interaction design

Usability testing

Accessibility

User flows

Information architecture

Wireframing

Design systems

Usability testing

Prototyping

journey mapping

UX

User-centered design

Interaction design

Information architecture

Wireframing

Usability testing

Accessibility

User flows

Design systems

Usability testing

Prototyping

journey mapping

Research

User interviews

Persona

A/B testing

journey mapping

journey mapping

Card sorting

Persona

Surveys design

Qualitative analysis

Affinity mapping

Quantitative analysis

Thematic analysis

Persona

Affinity mapping

Actively seeking a Product and UI/UX Design Role