Authorized to work in the U.S
kartik P.D.
UI/UX and Product designer
kartik P.D.
UI/UX and Product designer
Hi! I am Kartik (kɑːr-tɪk), at the core, I am a DESIGNER who loves to create, build, and solve with a vision. With 3+ years of experience at multiple startups and a master’s degree in Human-Computer Interaction, I have a strong foundation in Visual & Interaction design, Design Systems, Product Strategy, Product Building, Product Marketing, and growth. Lately, Most of my work has been focused on the intersection of AI and experience design
Hi! I am Kartik (kɑːr-tɪk), at the core, I am a DESIGNER who loves to create, build, and solve with a vision. With 3+ years of experience at multiple startups and a master’s degree in Human-Computer Interaction, I have a strong foundation in Visual & Interaction design, Design Systems, Product Strategy, Product Building, Product Marketing, and growth. Lately, Most of my work has been focused on the intersection of AI and experience design
Education
M.S , Human Computer Interaction (User Experience)
M.S , Human Computer Interaction
Arizona State University
•
May 2026
Relevant Coursework: Usability/User Experience, Methods & Tools Human Systems Engineering, Designing for Accessibility, Customer Experience (CX) Design in Healthcare, Cognitive Psychology, Human Creativity x AI in Education
Education
Persuasive UX strategy
CEP IIT Delhi
•
June 2024
Relevant Coursework: Persuasive Design, Behavioral Psychology, Usability Testing, Eye Tracking, UX Strategy, ROI Estimation
B.E. Electronics and Telecommunication Engineering
University of Mumbai
•
May 2021
eXPREIENCE
Designer
Freelancing
•
Current
Partnering with early-stage and growing businesses from strategy to execution, turning ideas into products that work.
Education
Product Designer
Mayo Clinic via Arizona State University
Mayo Clinic via ASU
•
Dec 2025
Collaborated with 5+ Mayo Clinic healthcare professionals to understand workflow challenges and patient experience gaps. Conducted user research and usability studies to analyze behavior and market trends, identifying key pain points. Implemented validated design improvements that increased user satisfaction from 60% to 85%.
User Researcher
Education Assessment System
•
Aug 2025
Elevated the EAS onboarding experience by leading moderated usability testing with 40 participants, mapping physical and UI interaction breakdowns across 6 task flows, delivering a prioritized friction audit that reduced average task time by 22% and improved learner navigation success rate by 30%.
Sr. UX Designer
Goodgame Nation
•
Dec 2023
Built a scalable Figma design system with 30+ components across 40+ screens, boosting reuse and delivery efficiency by 35%, led heuristic evaluations driving a 43% increase in feature usage, and achieved 100% WCAG 2.1 compliance across all product touchpoints.
Experience Designer
Defacto Technology
•
Aug 2022
Owned full-cycle UX design across three fintech products simultaneously, PocketBits, CoinShots, and Zelta, as part of the founding team, from research and IA to UI design and engineering handoff.
/Zelta
Built and scaled Zelta's design system from scratch with 60+ reusable components and standardized design tokens, reducing UI inconsistencies by 40% and accelerating design-to-development cycles by 30%, Introduced gamified reward mechanisms including milestone-based incentives and progress tracking, increasing user engagement by 25% and improving 30-day retention by 18%.
/Pocketbits
Redesigned the PocketBits app, improving information architecture and optimizing investment flows, resulting in a 68% increase in Key Feature (Vault deposits), a 19% reduction in loss-related complaints, and a 28% decrease in deposit support tickets through improved visibility, clearer risk communication, and better error handling.
/CoinShots
Designed the CoinShots mobile app and website from concept to launch, conducting competitive analysis across 8+ platforms and translating user research insights into structured flows and UI, contributing to a 32% increase in early user adoption.
Volunteer
Design Mentor — Visual Design
Mentored five students in core visual design principles, teaching typography, layout systems, color theory, and practical Figma workflows through structured sessions and hands-on projects. Provided detailed critiques and portfolio guidance to help them refine their design thinking, improve execution quality, and build strong foundational projects for academic and early-career opportunities.
Volunteer
Product Designer (Volunteer) — Germany-Based Startup
Collaborated with a Germany-based early-stage startup to design and launch a responsive landing page that clearly communicated product value and brand positioning.
Designer — IEEE SIES GST, Mumbai University
Served as a designer for IEEE SIES GST, contributing to a wide range of branding and promotional initiatives for technical and community events. Created visual identities, social media creatives, and digital assets that strengthened event visibility, improved audience engagement, and maintained consistent design standards across student-led initiatives.
Projects
Trail Nexus – Healthcare Platform
UX Designer & Researcher
•
Dec 2023
Designed accessible healthcare interfaces aligned with WCAG guidelines, improving task completion rates by 28% during validated prototype testing. Re-structured information architecture and simplified multi-step enrollment flows to reduce friction in sensitive healthcare scenarios. Developed high-fidelity prototypes and interaction documentation to clearly communicate design intent and simulate real-world workflows.
Volunteer
Projects
Nutrio – AI-Powered Food Coach App
UX Designer & Researcher
•
Current
Led end-to-end user research to identify target audience needs through qualitative interviews and competitive usability analysis. Mapped complete user journeys to uncover friction points and reduce cognitive load across key decision flows. Designed wireframes, UI systems, and interactive prototypes that improved clarity, usability, and overall engagement.
Certiifcation
Transition into UX for Healthcare
MAVEN
•
Oct 2025
Certiifcation
Transition into UX for Healthcare
MAVEN
•
Oct 2025
Google UX Design Professional Certificate
Coursera
•
Jun 2021
Tools
Tools
Skills
Visual Design
Branding
Iconography
Grid
Visual hierarchy
Typography
Color theory
Grid
Layout & composition
SKills
UI
UI/UX
UI Design
Responsive design
Microinteractions
Microinteractions
Component design
Mobile-first design
UI patterns
Component design
User-centered design
Interaction design
Usability testing
Accessibility
User flows
Information architecture
Wireframing
Design systems
Usability testing
Prototyping
journey mapping
UX
User-centered design
Interaction design
Information architecture
Wireframing
Usability testing
Accessibility
User flows
Design systems
Usability testing
Prototyping
journey mapping
Research
User interviews
Persona
A/B testing
journey mapping
journey mapping
Card sorting
Persona
Surveys design
Qualitative analysis
Affinity mapping
Quantitative analysis
Thematic analysis
Persona
Affinity mapping
Actively seeking a Product and UI/UX Design Role